Lidl Big on quality



Following positive community consultation, Lidl has submitted a planning application to Cheltenham Borough Council for a new foodstore in Charlton Kings, on the site of the former Charlton Kings Industrial Estate, off Cirencester Road.

This website provides details of the proposals. If you have any questions about the proposals, please email or call 0800 089 0361.


We are aware that a small number of shops and services on Lyefield Road West have concerns about Lidl opening a new store in Charlton Kings and we would like to address those concerns here.

The proposed Lidl store offer has limited crossover with local shops, and we expect it to complement local retailers rather than compete with them, with Lidl shoppers supplementing their shopping at the proposed store with other local purchases. Our aspiration is that we would like to encourage Charlton Kings residents to shop locally rather than feel the need to drive to a larger supermarket across town.

We can say with the certainty of many years’ experience that Lidl stores tend to compete primarily with other main food shopping destinations, not local shops. Nor do our stores accommodate Post Offices, customer cafes or coffee shops.  Lidl sells a very limited range of flowers, over-the-counter medicines and newspapers and magazines. Lidl do not sell postage stamps, cigarettes, National Lottery tickets or scratch cards, single confectionery items and similar products. Furthermore, Lidl does not have an in-house pharmacy, fishmongers or meat counter, services which are often found in larger supermarkets.

Unlike the larger supermarkets, the which typically stock in the region of 25,000-30,000 lines, Lidl’s product range is limited to just 2,500 items and mainly comprises own brand goods. A Retail Impact Assessment is not required under planning policy for a store of the limited size that Lidl is proposing.

What’s proposed?

  • Lidl is proposing a new foodstore for Charlton Kings, with a 1,117 sq m net sales area. The foodstore will create up to 30 new local jobs
  • 79 customer parking spaces, along with cycle parking
  • Two Electric Vehicle charging points (with infrastructure installed to deliver up to 20% of EVC spaces in the future)

The site was formerly occupied by an employment use class. Since becoming vacant, the site has been extensively marketed without generating any commercial interest. Our proposals aim to rejuvenate this vacant, redundant, brownfield site. The proposed foodstore would deliver employment on this site and we believe it would be a suitable occupier in this prominent location.

3D visual of Lidl Store 3D Visual
Lidl Checkouts


Site Plan


The site is currently occupied by vacant and dilapidated industrial units, comprising a former industrial estate. Lidl aims to regenerate this brownfield site, create jobs and provide a neighbourhood foodstore.


Lidl has made some amendments to the proposals following feedback, including the addition of a new pedestrian footpath connecting the store to Cirencester Road and dedicated motorcycle parking spaces.

If approved, Lidl will begin construction immediately to build their latest spec, sympathetically designed supermarket in Charlton Kings. The proposals include:

  • A new 1,117 sq m (circa 12,000 sq ft) net sales Lidl supermarket in an easily accessible location
  • Up to 30 new full and part time job opportunities for local people
  • 79 car parking spaces including five disabled and five parent & child spaces
  • Two Electric Vehicle charging points (with infrastructure installed to provide up to a further 20% of EVC spaces in the future)
  • Solar panels on the roof of Lidl to help meet the store’s energy needs
  • Accessible site with good pedestrian and cycle links


Traffic impact icon

Traffic impact

Our planning application will include a detailed Transport Assessment, which will be
reviewed by Gloucestershire County Council’s Highways Team. The Transport Assessment will take into
consideration issues such as Lidl’s expected busiest periods.

Walking icon


The site is well-located for pedestrians.

Cycling icon


Secure cycle parking for staff and customers is proposed in a well-monitored
location, close to the store entrance. The site is well-connected to the local cycle network,
which will enable cycling as a substitute for short car trips.

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Bus services

The site is well-located for the bus network, close to several local bus stops on Cirencester Road.

Lidl Bakery

About Lidl


Everyone knows we’re Lidl on price. So, it’s time to tell you what we’re Big on.

We’re Big on Quality. Big on the big shop. Big on all the things that matter. Big on the things that make cupboards and bellies and life feel fuller. Big on detergent that gets your socks white and cheese that knocks them off. Big on carrots that crunch and chillies with bite. Big on cuisine from far and wide, and meat from local farmers. Big on brands and biscuits and baby stuff and bicycle pumps and butter. We’re Big on everything.

Except of course, on price, because that’s where we’ll always be Lidl.

Big on quality
Lidl sign


Lidl first opened its doors in Great Britain in 1994 and currently has over 24,500 employees, 800 stores and 13 distribution centres in England, Scotland and Wales. Lidl takes pride in providing top quality products at the lowest prices.

The Lidl retail philosophy is focused on simplicity and maximum efficiency at every stage of the business, from supplier to customer, enabling the company to sell high quality own brand products at the lowest prices


Lidl is committed to sourcing high quality fresh meat, poultry, fruit and veg from British farms. We work closely with Red Tractor to ensure that our British meat, poultry, fruit and veg is responsibly sourced to strict food hygiene, animal welfare and environmental standards, with every pack traceable to the farm of origin. This guarantees our customers a fresh, locally sourced, high quality range of meat and poultry at excellent value.


Lidl GB sells over 50 different Fairtrade certified products, from bananas originating from Colombia, tea picked in Kenya and cocoa for our chocolate, grown in Cote d’Ivoire. In addition to the products we sell all year round, we proudly support specific Fairtrade campaigns such as Fairtrade Fortnight. This is an opportunity to give a voice to farmers and growers throughout the world.

Lidl checkout


  • The new store is expected to create up to 30 new full and part-time jobs for local people. This is in addition to the temporary jobs created during construction of the store
  • Lidl GB has long been committed to increasing wages in line with the cost of living, with a combined investment of over £50 million into hourly wages over the past five years. From March 2022, the retailer made its biggest ever investment into colleague wages, making it one of the highest paying supermarkets in the UK. The commitment of £18 million has seen entry-level pay rise from £9.50 to £10.10 per hour outside of London and £10.85 to £11.35 within the M25, with colleagues earning up to £11.40 and £12.25 respectively, depending on length of service. Lidl also do not offer zero hour contracts.
Lidl checkout and staff


The new Charlton Kings store would feature our famous ‘Middle of Lidl’ products. Our ever-changing middle aisle offers customers the opportunity to purchase non-food household items at bargain prices. Click here to see this week’s offers.



The proposed store will meet Lidl’s high sustainability standards which are intended to minimise environmental impact over the lifetime of the store.

  • Our delivery vehicles are used to remove waste from the store on their return journey to the nearest Regional Distribution Centre, where the waste/recyclable material is sorted and managed centrally. This also helps to reduce vehicle trips and CO2 emissions
  • Lidl lead the sector in terms of recycling and waste to landfill reduction by recycling all paper/cardboard and plastic waste produced by their stores
  • Store heating and lighting are controlled by a computerised Building Management System (BMS). This minimises energy consumption by adapting to external temperatures and lighting levels
  • The chilled food cabinets incorporate night blinds which trap the chilled air and reduce overnight energy consumption
  • Lidl refrigeration plant has low carbon emissions ratings and operates without the need for chlorofluorocarbons
  • Lidl stores use a manual dock leveller for deliveries, which reduces noise emissions and energy use
  • All lighting in the warehouse and staff welfare areas is controlled with motion sensors ensuring that electricity consumption is minimised
  • When the building is occupied by staff only (with no customers) the lighting system is powered down to only use one out of every three fluorescent tubes
  • Water consumption is carefully monitored and flow control devices and water meters are fitted in all stores
  • The car park lighting is switched off overnight and is controlled by a Lux sensor during trading hours
  • The Charlton Kings store will have two Electric Vehicle charging points (infrastructure will be installed to provide up to 20% of EVC spaces in the future)
  • The Lidl store will feature solar panels on its roof to help with the store’s energy needs.


  • Over 6,492 tonnes of cardboard and paper recycled
  • Over 166.5 tonnes of plastic recycled
  • Over 216.5 tonnes of metal recycled
  • Over 6.2 tonnes of electrical items recycled or returned to suppliers
  • Over 4.2 tonnes of textiles recycled
  • In addition, wood, ceramics, and glass were also recycled
  • Company target for 2019/20 is 92%.

For more details on Lidl’s sustainability commitments, click here.

Lidl Healthy food

How to support us


A full planning application for the new Lidl supermarket has been submitted to Cheltenham Borough Council, who will make a decision on whether to approve the store proposals.

If you want our project to be successful, it is vitally important that you make your views known so that they can be taken into account when the Council’s Planning Committee decides whether to approve or refuse the application.

If you are keen to see a new neighbourhood foodstore in Charlton Kings, please indicate your support for the application on the feedback form (click here). Alternatively you can email

As with all developments there will be people who are for and people who are against the development and it is very important that everyone has their say. We would ask those people who have concerns about the proposals to contact us by (clicking here) and completing a feedback form. We will then seek to address these wherever possible.


The following points are considered to be ‘planning issues’:

Retail / Employment icon

Retail / Employment:

  • New retail jobs for local residents
  • The store will help to meet local shopping needs and reduce the need to travel elsewhere
  • The proposal will provide new and improved shopping facilities for the area at competitive prices and offer exceptional quality and choice to the benefit of local shoppers
  • Lidl stocks a variety of unique product lines which are not available from other supermarkets.
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  • A sympathetically designed store, using high quality materials to replace the existing dilapidated and vacant industrial buildings. A new Lidl will add a contemporary dimension to the existing street scene and will enhance the character and appearance of the area
Sustainability icon


  • Sustainable construction techniques will be employed as well as the use of sustainable materials where possible
  • Lidl operate a highly energy efficient business with a strong commitment to recycling and the use of energy efficient equipment and techniques within the store to reduce carbon emissions
  • The Lidl store includes sustainable measures including solar panels and Electric Vehicle Charging Points
  • The site is in a location which is accessible on foot, cycle and public transport.
Lidl alcohol

Have your say

Privacy Policy:
The data you provide is being collected by Royal Pilgrim Communications (who can be contacted on 0113 335 0033 or The lawful basis for processing this data is Legitimate Interests for the purposes of this consultation, to gather your opinion on the proposal and to enable us to contact you regarding the project in the future. You can opt out of any contact, by ticking the box below or by contacting us at any time. You do not have to provide any personal data in order to comment on this proposal. We will not publish or share your personal data with any third parties. A copy of the comments that you make regarding the proposal will be provided to the local planning authority as part of the planning process and so that it can note the comments made, but no personal data will be shared, other than any personal data you choose to put in the comments box. Your personal data will be store securely for the life of the project, which will be until the development is complete or a decision has been made not to go ahead with the project. You have the right to access, amend, object and remove the data we hold at any time. If you have a complaint, you can contact us or the Information Commissioner, whose contact details are available on their website